Spring 2027 Prebook is Live!

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SPRING 2027 ARRIVALS

Bloom & Flutter Collection
Bold butterflies and blossoms on a sunny yellow ground bring instant spring cheer to trays, napkins, kitchen textiles, and gift bags. The coordinated collection cross-merchandises easily and gives your customers a ready-made gift for Mother’s Day and beyond.
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Bloom & Flutter collection

SEASIDE CHARM

Mediterranean Market Collection
Think tinned sardines, fresh lemons, and sun-drenched tiles. This bold, playful collection captures the spirit of a European market across aprons, totes, trays, napkins, and gift bags, giving foodies and entertainers a fun pick that carries from spring into summer.
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Mediterranean Market Collection Spring 2027

A FAVORITE, NOW EXPANDED

Lobster Waves Collection
The lobster print your customers already love now comes in even more ways. Fresh additions like canvas pouches and expanded kitchen and gifting pieces make it easy to restock favorites and refresh your coastal assortment.
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Lobster Waves Collection Spring 2027

TIMELESS SPRING STYLE

Hydrangea Bloom Collection
Lush blue and white hydrangeas with leafy greens and crisp stripes return in a bigger, fuller assortment. With new pieces across kitchen, entertaining, and gifting, it’s easy to expand your display around a print shoppers already reach for, from Mother’s Day through bridal season.
DISCOVER NEW PIECES
hydrangea collection Spring 2027

BRAND NEW FOR SPRING

Mahjong Garden Collection
Mahjong tiles, swooping swallows, and graceful irises come together in a vibrant print made for game night. Trays, napkins, kitchen textiles, and our “It’s Mahj Time!” gift bag tap into one of today’s most popular pastimes, giving players and hosts a fresh, fun way to gather around the table.
MEET MAHJONG GARDEN
Mahjong Garden Spring 2027 Collection
Mahjong Garden Spring 2027 Collection

PUPPY LOVE

Petals & Paws Collection
Pups of every kind, filled with pink blossoms on a bright kelly green, make this new collection impossible to resist. Gift bags, trays, napkins, kitchen textiles, and a mat that doubles as a pet feeding station bring something special to every dog lover, an audience that never stops shopping for their four-legged friends.
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Petals & Pups Spring 2027 Collection
Aprons
Aprons
blu Cloths
blu Cloths
Cotton Kitchen Towels
Cotton Kitchen Towels
Dish Cloths
Dish Cloths
Drying Mats
Drying Mats
Oven Mitts & Pot Holders
Oven Mitts & Pot Holders
Pop Up-Sponges
Pop Up-Sponges
Tea Towels
Tea Towels
Dinner Napkins
Dinner Napkins
Paper Cocktail Napkins
Paper Cocktail Napkins
Trays
Trays
blu Reusable Shoppers
blu Reusable Shoppers
Itsy Bitsy Gift Bags
Itsy Bitsy Gift Bags
Lunch Totes
Lunch Totes
Scarves
Scarves
Sleepwear
Sleepwear
Zip Pouch Trios
Zip Pouch Trios
Beach Towels
Beach Towels
Essential Pouches
Essential Pouches
Swim Cover Ups & Dresses
Swim Cover Ups & Dresses
Totes
Totes
Tunics & Tops
Tunics & Tops
Bloom & Flutter
Bloom & Flutter
Mediterranean Market
Mediterranean Market
Lobster Waves
Lobster Waves
Hydrangea
Hydrangea
Mahjong Garden
Mahjong Garden
Petals & Paws
Petals & Paws
Lemons
Lemons
Safari Pop
Safari Pop
Egret & Reed
Egret & Reed
Icelandic Poppies Gold
Icelandic Poppies Gold

QUICK CUSTOMER SERVICE

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A PRINT HOUSE WITH A PURPOSE

Our sustainability mission

DESIGNED WITH LOVE IN CALIFORNIA

Learn more about us

Introducing Bloom & Flutter

Shop Spring 2027 Hottest Collection Before It Sells Out!

Introducing Bloom & Flutter

Shop Spring 2027 Hottest Collection Before It Sells Out!

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Bloom & Flutter Round Lacquer Serving Tray
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Entertainment & Lifestyle, Trays

Bloom & Flutter Round Lacquer Serving Tray

204-5234

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Bloom & Flutter Paper Cocktail Napkin (Pack of 25)
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Entertainment & Lifestyle, Paper Cocktail Napkins

Bloom & Flutter Paper Cocktail Napkin (Pack of 25)

200-5234
Bloom & Flutter blu Eco Dinner Napkin (Set of 6)
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Blu Collection, Entertainment & Lifestyle, Dinner Napkins

Bloom & Flutter blu Eco Dinner Napkin (Set of 6)

217-5234
Bloom & Flutter Cotton Kitchen Towels (Set of 3)
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Artful Kitchen, Cotton Kitchen Towels

Bloom & Flutter Cotton Kitchen Towels (Set of 3)

62-5234
Botanical House Square Lacquer Serving Tray
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Entertainment & Lifestyle, Trays

Botanical House Square Lacquer Serving Tray

35235
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Botanical House Square Lacquer Serving Tray
Bloom & Flutter Paper Cocktail Napkin (Pack of 25)
Bloom & Flutter blu Eco Dinner Napkin (Set of 6)
Bloom & Flutter Cotton Kitchen Towels (Set of 3)
Bloom & Flutter Round Lacquer Serving Tray

SHOP OUR ECO FRIENDLY BLU COLLECTION

Blu Bag Bundle with Spinner Blu Bag Bundle with Spinner
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Petals & Paws blu Reusable Shopping Tote Bag Petals & Paws blu Reusable Shopping Tote Bag
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Blu Collection

Petals & Paws blu Reusable Shopping Tote Bag
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Mediterranean Market blu Reusable Shopping Tote Bag Mediterranean Market blu Reusable Shopping Tote Bag
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Blu Collection

Mediterranean Market blu Reusable Shopping Tote Bag
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Hydrangea Bloom blu Reusable Shopping Tote Bag Hydrangea Bloom blu Reusable Shopping Tote Bag
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Blu Collection

Hydrangea Bloom blu Reusable Shopping Tote Bag
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Lucky Iris blu Reusable Shopping Tote Bag Lucky Iris blu Reusable Shopping Tote Bag
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Blu Collection

Lucky Iris blu Reusable Shopping Tote Bag
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Bloom & Flutter blu Reusable Shopping Tote Bag Bloom & Flutter blu Reusable Shopping Tote Bag
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Blu Collection

Bloom & Flutter blu Reusable Shopping Tote Bag
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Egret & Reed blu Reusable Shopping Bag Egret & Reed blu Reusable Shopping Bag
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Blu Collection

Egret & Reed blu Reusable Shopping Bag
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Giraffe Pink & Green Lunch Tote Giraffe Pink & Green Lunch Tote
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Blu Collection

Giraffe Pink & Green Lunch Tote
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Blue Hydrangea Lunch Tote Blue Hydrangea Lunch Tote
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Blu Collection

Blue Hydrangea Lunch Tote
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Meadow Lunch Tote Meadow Lunch Tote
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Blu Collection

Meadow Lunch Tote
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Icelandic Poppies Gold Lunch Tote Icelandic Poppies Gold Lunch Tote
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Blu Collection

Icelandic Poppies Gold Lunch Tote
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Lemon Blossoms Lunch Tote Lemon Blossoms Lunch Tote
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Blu Collection

Lemon Blossoms Lunch Tote
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Safari Pop Zip Pouch Trio (set 3) Safari Pop Zip Pouch Trio (set 3)
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Blu Collection

Safari Pop Zip Pouch Trio (set 3)
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Windflower Flower Zip Pouch Trio(set 3) Windflower Flower Zip Pouch Trio(set 3)
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Blu Collection

Windflower Flower Zip Pouch Trio(set 3)
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Wynn Zip Pouch Trio (set 3) Wynn Zip Pouch Trio (set 3)
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Blu Collection

Wynn Zip Pouch Trio (set 3)
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Icelandic Poppies Gold Zip Pouch Trio (set 3) Icelandic Poppies Gold Zip Pouch Trio (set 3)
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Blu Collection

Icelandic Poppies Gold Zip Pouch Trio (set 3)
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Hydrangea Bloom Waffle Weave Tea Towel Hydrangea Bloom Waffle Weave Tea Towel
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Blu Collection

Hydrangea Bloom Waffle Weave Tea Towel
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Bloom & Flutter blu Eco Dish Cloth (Set of 3) Bloom & Flutter blu Eco Dish Cloth (Set of 3)
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Blu Collection

Bloom & Flutter blu Eco Dish Cloth (Set of 3)
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Bloom & Flutter Quick Drying Mat Bloom & Flutter Quick Drying Mat
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Blu Collection

Bloom & Flutter Quick Drying Mat
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Mediterranean Market Waffle Weave Tea Towel Mediterranean Market Waffle Weave Tea Towel
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Blu Collection

Mediterranean Market Waffle Weave Tea Towel
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Mahjong Garden blu Eco Dish Cloth (Set of 3) Mahjong Garden blu Eco Dish Cloth (Set of 3)
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Blu Collection

Mahjong Garden blu Eco Dish Cloth (Set of 3)
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Bloom & Flutter blu Eco Dinner Napkin (Set of 6) Bloom & Flutter blu Eco Dinner Napkin (Set of 6)
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Blu Collection

Bloom & Flutter blu Eco Dinner Napkin (Set of 6)
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Tile Time blu Eco Dinner Napkin (Set of 6) Tile Time blu Eco Dinner Napkin (Set of 6)
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Blu Collection

Tile Time blu Eco Dinner Napkin (Set of 6)
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Bloom & Flutter Sponge Cloth (Set of 2) Bloom & Flutter Sponge Cloth (Set of 2)
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Blu Collection

Bloom & Flutter Sponge Cloth (Set of 2)
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Petals & Paws blu Eco Sponge Cloth (Set of 2) Petals & Paws blu Eco Sponge Cloth (Set of 2)
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Blu Collection

Petals & Paws blu Eco Sponge Cloth (Set of 2)
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Tile Time blu Eco Sponge Cloth (Set of 2) Tile Time blu Eco Sponge Cloth (Set of 2)
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Blu Collection

Tile Time blu Eco Sponge Cloth (Set of 2)
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Seaside Sardines blu Eco Sponge Cloth (Set of 2) Seaside Sardines blu Eco Sponge Cloth (Set of 2)
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Blu Collection

Seaside Sardines blu Eco Sponge Cloth (Set of 2)
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Egret & Reed blu Eco Sponge Cloths (Set of 2) Egret & Reed blu Eco Sponge Cloths (Set of 2)
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Blu Collection

Egret & Reed blu Eco Sponge Cloths (Set of 2)
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Icelandic Poppies Gold blu Eco Sponge Cloths (Set of 2) Icelandic Poppies Gold blu Eco Sponge Cloths (Set of 2)
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Blu Collection

Icelandic Poppies Gold blu Eco Sponge Cloths (Set of 2)
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Save The Oceans blu Eco Sponge Cloths (Set of 2) Save The Oceans blu Eco Sponge Cloths (Set of 2)
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Blu Collection

Save The Oceans blu Eco Sponge Cloths (Set of 2)
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Lobster Club Pop-Up Sponge Set 3 Lobster Club Pop-Up Sponge Set 3
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Blu Collection

Lobster Club Pop-Up Sponge Set 3
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Bloom & Flutter Pop-Up Sponge Set 3 Bloom & Flutter Pop-Up Sponge Set 3
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Blu Collection

Bloom & Flutter Pop-Up Sponge Set 3
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Hydrangea Bloom Pop-Up Sponge Set 3 Hydrangea Bloom Pop-Up Sponge Set 3
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Hydrangea Bloom Pop-Up Sponge Set 3
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Petals & Paws Pop-Up Sponge Set 3 Petals & Paws Pop-Up Sponge Set 3
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Blu Collection

Petals & Paws Pop-Up Sponge Set 3
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Seaside Sardines Pop-Up Sponge Set 3 Seaside Sardines Pop-Up Sponge Set 3
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Blu Collection

Seaside Sardines Pop-Up Sponge Set 3
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Windflower Pop-Up Sponge Set 3 Windflower Pop-Up Sponge Set 3
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Blu Collection

Windflower Pop-Up Sponge Set 3
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Wynn Pop-Up Sponge Set 3 Wynn Pop-Up Sponge Set 3
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Blu Collection

Wynn Pop-Up Sponge Set 3
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Our Best Sellers

These are the styles retailers can't keep in stock. Proven performers that customers love and consistently reorder—the rockflowerpaper prints that keep shoppers coming back for more.

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Icelandic Poppies Apron Icelandic Poppies Apron
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Icelandic Poppies Apron
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Meadow Oven Mitt Pot Holder (set of 2) Meadow Oven Mitt Pot Holder (set of 2)
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Meadow Oven Mitt Pot Holder (set of 2)
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Giraffe Pink & Green Lunch Tote Giraffe Pink & Green Lunch Tote
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Blu Collection

Giraffe Pink & Green Lunch Tote
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Windflower Pop-Up Sponge Set 3 Windflower Pop-Up Sponge Set 3
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Blu Collection

Windflower Pop-Up Sponge Set 3
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Mushroom Forrest Apron Mushroom Forrest Apron
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Mushroom Forrest Apron
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Safari Pop Zip Pouch Trio (set 3) Safari Pop Zip Pouch Trio (set 3)
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Blu Collection

Safari Pop Zip Pouch Trio (set 3)
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Icelandic Poppies Gold Apron Icelandic Poppies Gold Apron
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Icelandic Poppies Gold Apron
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NEW & NOTEWORTHY

What’s New This Season

Fresh arrivals and fun updates to keep your shelves feeling new. Roomy beach totes are ready for sunny days ahead, our Itsy Trios bundle three mini gift bags into one easy, giftable set, and our pop-up sponges now feature charming scalloped edges. Plus, order our new blu Bag Bundle, a 96-piece prepack of best sellers and our newest designs, and get a countertop spinner display free.

EXPLORE NEW ARRIVALS

A Print House with Purpose

Every Rockflowerpaper piece starts in our in-house design studio in San Anselmo, CA, where Creative Director Katie Blanchard and her team create original, nature-inspired prints. Those patterns carry across everything we make, from kitchen textiles to resort wear, so you can merchandise a single print throughout your store. Our signature blu Collection, which now makes up 85% of our line, brings these designs to sustainably functional products, many made from recycled materials.

LEARN MORE

Creating Waves of Change

Since 2015, we’ve partnered with Ocean Conservancy to help protect the oceans that inspire so many of our prints. A portion of every blu Collection sale supports their Trash Free Seas program, and together we’ve contributed more than $250,000 to cleaning up beaches and keeping plastic out of our waters. When your customers choose blu, they get a beautiful design and a purchase they can feel good about, giving your store a story worth sharing.

LEARN ABOUT OUR IMPACT

testimonials

“Excellent quality products all around. Great communication with customers.”
Communication
Fulfilment
Quality of products
Kimberly
Kim Larsen LLC dba The Voyage Vault
“This company really seems to care about the environment! Beautiful prints for their shopping totes and hand towels.”
Communication
Fulfilment
Quality of products
Leslie
Stitch On Needlework & Gifts
“Quality of products is unbeatable!!!”
Communication
Fulfilment
Quality of products
Penka
All Good
“Great products! Selling well in my boutique.”
Communication
Fulfilment
Quality of products
Anika
A Tad of Pizzazz
“The prettiest tray ”
Communication
Fulfilment
Quality of products
Hayden
Demitasse
“Always arrive in great condition, the blu bags are a favorite amongst my costumers!”
Communication
Fulfilment
Quality of products
Danielle
Plastic Free Curiosities
“I am in LOVE with these bags - straight out the box - the oooohhhs and aaaahhs began.”
Communication
Fulfilment
Quality of products
Jeffrey
Jeffrey Lee
“Quick selling, great quality, and so cute. Love these bags.”
Communication
Fulfilment
Quality of products
Kim
The Red Marigold
“Always as cute as can be! Have to reorder already.”
Communication
Fulfilment
Quality of products
Kate
Kamala Boutique
“New line for us. Selling well.”
Communication
Fulfilment
Quality of products
Gina
Divine Decor
“Great products & the reusable bags seem to be on constant reorder. Beautiful trays as well.”
Communication
Fulfilment
Quality of products
Laura
Ocean Dreams market
“Love everything I’ve ever purchased from Rock Flower Paper! The gift bags are amazing! Customers love them! So many fun patterns to choose from!”
Communication
Fulfilment
Quality of products
Lane
The Indigo Cottage
“Customers love the eco-friendly bags and cocktail napkins. I love that we now have the display pieces, too. They are selling fast!”
Communication
Fulfilment
Quality of products
Beth Ann
The Happy Sunflower
“Great quality and design. A year long great seller for us!!”
Communication
Fulfilment
Quality of products
Anne
Beaudega
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REP LOCATOR

PROFILE

LEMONS

Sunny citrus prints that brighten displays and move consistently.

Hydrangea

Lush blue and green florals bring garden-party elegance to timeless botanical designs

BEST SELLER

HOLIDAY

BLU

Adorable totes, gift bags and sustainable products

Adorable totes, gift bags and sustainable products

BLU

Gifts & Lifestyle
Zip Pouch Trios
Lunch Totes
Sleepwear
Itsy Bitsy Gift Bags
Scarves
blu Reusable Shoppers
Artful Kitchen
Drying Mats
Oven Mitts & Pot Holders
Aprons
blu Cloths
Cotton Kitchen Towels
Dish Cloths
Tea Towels
Pop Up-Sponges
Entertainment & Lifestyle
Trays
Dinner Napkins
Paper Cocktail Napkins
Resort
Totes
Essential Pouches
Swim Cover Ups & Dresses
Beach Towels
Tunics & Tops

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