Living on the coast in the San Francisco Bay Area, we’ve always felt deeply connected to the ocean. But on a business trip years ago, we came face to face with beaches heavily littered with plastic bags and bottles. The contrast between the beauty we knew and the reality we witnessed was heartbreaking.
The solution became clear: we needed to create products that were part of the answer, not the problem. We added reusable bags to our line and began searching for an organization working to clean up our oceans.
That search led us to Ocean Conservancy in 2015, and we’ve been proud partners ever since. Together, we’ve contributed over $250,000 to their vital work protecting the waters we love.
Founded in 1972, Ocean Conservancy has spent over 50 years uniting science, people, and policy to protect our oceans. They’re working globally to secure a healthy ocean and thriving planet for everyone.
What They Do:
18 million pounds of trash Collected annually
50+ years of Ocean
Advocacy
Global reach across
continents
Millions of volunteers
engaged
Your blu Collection purchase directly supports Ocean Conservancy’s Trash Free Seas program, a comprehensive approach to solving the ocean plastic crisis.
The Three-Pronged Approach:
1. CLEAN IT UP
The International Coastal Cleanup brings together volunteers worldwide to remove 18 million pounds of trash from beaches and waterways annually. Every piece of trash collected is logged, creating valuable data about ocean pollution.
2. STOP IT AT THE SOURCE
Ocean Conservancy works to prevent trash from reaching the ocean in the first place through policy advocacy, community partnerships, and innovative solutions that address the root causes of ocean pollution.
3. RESEARCH FOR SOLUTIONS
Using data and science, they develop innovative, sustainable solutions for the ocean’s biggest threats, from reducing single-use plastics to protecting marine habitats.
EDUCATES
SUPPORTS
We make a donation from every blu item sold that goes directly to Ocean Conservancy’s programs
REDUCES
From recycled materials to reusable design, every blu product helps reduce waste
BLU REUSABLE SHOPPING BAGS
REUSABLE DISH CLOTHS
ECO SPONGE CLOTHS
BLU THREADS CLOTHING
2012
2015
Launched partnership with Ocean Conservancy
2019
Expanded blu Collection across product categories
2023
Reached $250,000 in total donations
TODAY
The blu Collection represents 85% of our product line
Your support goes beyond shopping. Here’s how you can make an even bigger
impact:
Participate in Coastal
Cleanups
Share why ocean conservation matters
to you
Spread the word
Discover more ways to reduce single-use
plastics
Make sustainable swaps
Every sustainable product choice creates ripples of change
Choose blu
Find Ocean Conservancy cleanup events near you
Participate in Coastal Cleanups
Find Ocean Conservancy cleanup events near you
Participate in Coastal Cleanups
Find Ocean Conservancy cleanup events near you
Participate in Coastal Cleanups
Find Ocean Conservancy cleanup events near you
Participate in Coastal Cleanups
All items in our blu Collection contribute to Ocean Conservancy’s work. Look for the blu collection badge when shopping Shop the blu collection.
Pride and appreciation not just for products, but for people. For the planet. For all. When you choose rockflowerpaper, you’re choosing beautiful design that makes a difference.
Pride and appreciation not just for products, but for people. For the planet. For all. When you choose rockflowerpaper, you’re choosing beautiful design that makes a difference.
